In 1955, trained architect and apprentice carpenter Dieter Rams joined the German consumer electronics manufacturer, Braun, as an architect and interior designer. Throughout his career with the firm, Rams was responsible for many iconic pieces that became both prolific and iconic. What is important about his work and how it pertains to what we do at WESTWOOD is that Rams practiced design as a discipline. He drafted a set of rules to adhere to in order to produce Good Design. These are still as valid today as they were when they were drafted. Our designers know and use these principles on a daily basis to rationalize design decisions.

Good design is innovative

Good design makes a product useful

Good design is aesthetic

Good design helps us to understand a product

Good design is unobtrusive

Good design is honest

Good design is long-lasting

Good design is consequent to the last detail

Good design is concerned with the environment

Good design is as little design as possible

Further explanation of the Ten Principles of Good Design is available here.

Dieter Rams on Wikipedia

Dieter Rams at the Design Museum London

Dieter Rams Less is More Exhibit Sideshow

Posted on September 3 2010
Tagged with: Design, New

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